David Neeleman, founder and former CEO of JetBlue, has transplanted his entrepreneurship south of the equator to create Azul Airlines, a Brazil-based carrier. And Neeleman's switching it up (slightly) from his previous venture: new planes, new country, even new font (Azul uses Helvetica, while JetBlue used a different sans serif font known as DIN). But gee, Azul, that sounds familiar...translation? Azul is Portuguese for "blue." Hmm, maybe its not all that different.
But David's favorite distinction? There ain't no ice in Brazil to ground 1,100 planes.
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