So, like, I know the Brits are weird and all...but this? A giant robotic spider repelling down the side of an office building in Liverpool? I don't quite follow. There are speculations on Engadget's comments section that its a viral campaign for Ghost in the Shell, a popular anime program (it resembles one of the characters).
Whatever it is, its certainly viral. Just like that full-sized UFO crashing near London Bridge promoting the Vauxhall Insignia car in the UK, its another attention-grabbing installation...not sure if its directing people towards cars or anime, but hey, its certainly interesting.
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